The Hallway Track
The Hallway Track is a virtual small-group meeting event series for energy and sustainability leaders. The series was developed in early 2020 to capture the same energy found in hotel hallways during a work conference - candid and collaborative discussions in small groups. In 2021, it was refreshed to reflect the new Duke Energy Sustainable Solutions brand.
Focusing on the idea of conversations, I incorporated speech/messaging bubbles. The first idea used Duke Energy icons, but it was determined that it felt behind-the-times with older, Apple-style messaging graphics.
The final set of graphic identifier, in color.
Palette selected from Duke Energy’s primary and secondary palettes, and Duke Energy Sustainable Solutions’ expanded palette.
Elements selected from Duke Energy Sustainable Solutions elements, including the introduction of the white grid on light green
Assets for this series are minimal, consisting of basic email graphics, social media images, and simple website graphics. I’m proud of the sketch I produced, integrating the graphic elements of the logo into the hallway.
Emails for the series used our simple email template.
Social media image post, announcing next speaker
Social media image post, announcing next session topic & details.